La Senza
What would you say is more sexy? Highly revealing underwear that leaves almost nothing to the imagination and acts rather more as a frame for the bits that underwear is supposed to cover? Or underwear that is well made, intricate and stylish, and showcases not just those parts it is meant to cover, but the woman herself? It depends, really, on what way you like to play things, but more and more people are coming around to thinking that the epitome of sexy lingerie is the more tastefully designed type, the type which does not reduce a woman to the most intimate parts while at the same time not ignoring that these parts exist. Certainly, the leading brands in the world seem to be those which flatter the woman rather than simply displaying her.
Among the most popular brands worldwide in the lingerie market, La Senza has become hugely prominent in the period since it opened its first store in Quebec. Not yet twenty years down the line, La Senza has more than three hundred stores in its native Canada as well as almost five hundred more elsewhere. As a subsidiary of Limited Brands – the same parent company that counts Victoria’s Secret among its many brands – La Senza has success hardwired into its DNA, and even in a time of global recession it continues to perform – because people will always need to buy underwear and they will always want to look good. La Senza allows them to do this without needing to break the bank.
La Senza is a company that has brought sexy lingerie to the high street with a touch of class that is hinted at by its Italian name. The concept of high fashion is one that is synonymous with Italian fashion – just as much for underwear as for outerwear. Quality, affordability and elegance do not need to be mutually exclusive concepts, and in the case of La Senza underwear they most certainly are not. Whether it be bras and panties, nightwear or accessories, any woman with La Senza underwear in her drawer or closet will have an item of quality that they can wear whenever they want to feel sexy, classy and in control. Whether you are looking for sexy underwear for yourself, or buying it as a gift for that special someone, La Senza is one of the first companies you should have in mind.
Intelligently, La Senza also know how to maximize their market share. For the university aged girl, they have recently launched their Lola and Coco line – a line with a markedly fun-loving look to it. They are also aware of when to cross-sell, and being a sister company to Victoria’s Secret they carry that company’s beauty products in many of their stores. From the home of the Wonderbra, La Senza is another innovation that brings women lingerie that they know looks good for a price they can definitely afford. As the name grows and the reputation is enhanced by the top-line models La Senza can employ, things are only likely to improve.